Warning: spoilers: This article reveals details from the seventh episode of Traitors Celebrity Edition
This was the situation that kept viewers completely captivated.
Jonathan Ross throwing his traitor companions to the wolves in a audacious bid to save himself.
However, his strategy failed spectacularly - in dramatic fashion.
The remaining traitors, the singer and the television host, quickly detected what Ross was up to.
And at a tense voting session, they each brutally turned on him, eliminating him.
She even spelled Jonathan's name wrong - that's got to intensify the sting.
At long last, the central figure was eliminated.
The three traitors has been broken up.
With the most votes, it was Ross's time to be eliminated.
And depart he did, with what many are calling online as the most iconic exit speech in Traitors history.
"I've got no idea where everyone is going wrong.
I'm shocked you've repeated this error," the media figure declared.
"It's unbelievable that I've been eliminated for no good reason, so I don't want to be rude, you've got this completely wrong," he continued.
"At this moment, I'm, and from the start I've remained all through the game totally loyal..." he declared, provoking expressions of shock among fellow contestants, before concluding his remarks: "...toward the traitors."
"That represented the most ridiculous departure," commented a clearly disturbed Joe Marler.
And with that, the participants erupted into celebration.
Finally - the loyal players have finally caught a dishonest player.
And not simply any dishonest player.
The forest-green attired, eyewear-enthusiast, the television host is out.
For entertainment reporter the industry expert, this represented additional proof of exactly how "merciless" the deceptive contestants can be.
"The dishonest coalition fell apart!
Such an intense installment," she commented.
Yet while talking with production later, the eliminated contestant proved sportsmanlike in accepting departure.
"I'm somewhat relieved and I'm glad Alan went for me also," he confessed.
"I'm optimistic they will stay allied and romp off to victory."
On the Celebrity Traitors Uncloaked podcast, he further stated that the ideal strategy for a traitor required "avoid drawing attention, don't be too quiet.
Which is precisely why Alan and Cat are demonstrating such a brilliant game."
Earlier in the show, another faithful was taken out.
During this round, it was the performer's opportunity, following her placement the prior broadcast on the losing chess team.
The entertainment figure was murdered in style, through direct confrontation, returning to the oversized chess set.
She seemed truly surprised when she realised the true natures of the dishonest contestants.
"I'm not happy with you at all," she informs the deceptive players.
"You performed this incredibly effectively."
Similar to other contestants, her immediate response when she identified it was Alan Carr as a traitor became, "Alan was responsible for Paloma!"
"Confrontational removal felt particularly cruel, and deeply personal," observed the comedian.
"I feel like the Grim Reaper."
The television presenter, who found herself on the losing team, was spared from elimination.
Yet she remained displeased regarding the reception from other contestants as she arrived at breakfast the following morning.
"Nobody's pleased about my presence," remarked the TV presenter.
"For what reason does not a single person believe in my honesty?"
The rugby player was quick to explain that the difficulty stems from, she fails to present numerous hypotheses, something the presenter acknowledged.
"I'm totally incompetent, it's unbearable," she admitted.
Elsewhere, the focus became the comedian's antics again, while the television personality traversed an unstable crossing above water through the current competition, yelling as he did so.
"You're performing brilliantly," Garraway said, trying to encourage him, to which he replied: "Stop talking."
"I imagined I was experiencing sports day with the kids.
Resembling an affectionate, pushy parent, I was distracting him," Garraway noted in her interviews.
However, the comedian succeeded, and upon completion, he uttered the legendary statement: "God my testicles.
I resemble victorious yet compromised."
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An international business strategist with over 15 years of experience advising multinational corporations on market expansion and sustainability.